- Nike Run Race to the Top
- Garofalove
- Maserati Folgore feat. Damiano David
- Nike NSW | Tech Fleece
- Sinner & Alcaraz | ATP Finals
- Janare
- Gragnano Città della Pasta
- Maserati GT feat. Beckham
- Niko Romito
- Carrera Ducati
In a Milan wrapped in a Nike Run guerrilla activation, devoted runners pushed beyond their comfort zone—racing from the city center to its highest point, ending with a speed run up 15 floors. The Race to the Top event was fueled by MC Gianluca Gazzoli and Olympic athletes like Filippo Tortu, Eloisa Coiro, and Elena Bellò, who awarded the fastest runners. The celebration, powered by a DJ set, saw everyone let loose. One thing’s for sure: the comfort zone was left far behind.
Strategy, Creative Concept and Production, Guerrilla Campaign, Event Design, Brand Experience.